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28-05-2009 15:36
The Internet: who is guilty? The client, agency or media?
«Your advertising is inefficient. We do not have budget. Whether you guarantee sales? We pay only by result. Call us better in the autumn»
«During crisis it is necessary to increase advertising, instead of cutting it down. Clients can forget you. Work with us and you'll be happy!:)»
«Our resource is the most visited. We have the most qualitative audience and good targeting. And we offer a good discount!».
Familiar text, no?
It is important not to forget that in this triangle everything is solved by the fourth party - the consumer.
About uneasy mutual relations of a tetrahedral triangle listen during the speech of Oksana Olefirenko, director of Interactive agency QMEDIA on May, 29th at 16:30 in the Blue drawing room of the House of Cinema.
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